15 IMPORTANCE [False identification]

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WILL	MIND
1-10 Connects Capital Investment is the current basis. Current position deducts Obligations, producing the real Cost of Venture.	1-7-13 Decodes Capital Investment is the current basis of the venture. Revenue (Loss) is Collections minus Capital Investments and Promotion Expenses
2-11 Includes Execution Costs include Material Costs plus Executive Costs. Extending the product into its market requires both planning and making.	2-8-14 Infers Cost of product is Material Costs plus Manufacturing Costs plus Distribution Costs. Get the raw materials, make it, and deliver it.
3-12 Reasons Essential Expenses are Organization Expenses plus Sales Expenses. The first collects necessary resources, the second gets the product or service to users.	3-9-15 Maps Overhead Expenses are Organization Expense, Engineering Expense, and Management Expense. Arrange the product or service, make it efficiently, then run it
4-13 Defines Assets are the Collections received, plus Depreciation credit.	4-10-16 Apply Cash Equivalent of a venture is the Gross Income(Loss) less Liabilities, plus Depreciation credit. Net Income is necessary to continue business after certain costs and expenses are deducted from Gross Income.
5-14 Apply Application Costs apply directly to the Research Costs for improving products or services, and the Distribution Cost of getting them to the user.	5-11-17 Proves Execution Costs are Research Costs, Executive Costs, and Operating Costs. All prove to be necessary burdens that affect Net Income(Loss).
6-15 Focuses Focus Expenses seems to apply an airy-fairy concept to necessary expenses. But Marketing focuses on who the users are, and Managers focus on ways to produce the product or service.	6-12-18 Resolves Cash Required (for continuation) is Net Income less Marketing and Sales Expenses. Because they directly affect Net Income, these expenses are valued over what each contribute. Potential opportunity is the goal. BENEFITS CREATE OPPORTUNITY.
7-16 Relevant Acceptable Income is Gross Income less Promotion ExpenseS. Gross Income is Collection less Liabilities, but Promotions establish relevant market position.
8-17 Rational Essential Costs to the unthinking, reactive Will, are only Manufacturing and Operating Costs. Invisible are all the elements (and risks) that created the venture.
9-18 Solidifies Real Incone is Net Income less Engineering Expense. To stay with the limited perceptions of the Will, Engineering creates the product or service's features, then devises the most efficient way to make or deliver it. Engineering has a real effect on income. BENEFITS CREATE OPPORTUNITY.